If you’ve been submitting articles to publishers for any length of time, you’ve probably noticed that some of your articles are significantly more popular than others.

What can you do with that information to help you write future articles that capitalize on the success of your previous ones?

Should you assume that it is the title that spawned the increase in interest? If so, should you try to use that same title for other articles?

These are all great questions, and I’m happy to answer them for you.

Each of your article titles should be unique. I know it is tempting to try to reuse the titles of your most popular articles, but you must resist that urge. There are a few reasons for this:

• Publishers want fresh content, and a unique title conveys that the article is also unique. If a publisher sees that you’re submitting articles with the same title, it can appear that you’re submitting the same article repeatedly. You must give publishers the types of articles that they want. Publishers want fresh articles with unique titles.
• Let’s imagine that a reader is looking at your list of articles on an article directory. He scans your list of article titles and sees that there are several repeats. Do you think that a reader would read each of these articles that bear the same title? Repetitive titles make it look like there are duplicate submissions, and they decrease the effectiveness of your articles.
• Also, your title should reflect what your article is about. Every one of your articles should offer fresh information on your topic, so consequently your titles should also be different.

It’s not a given that the title is the reason why a particular article is popular. It could be a number of factors that contribute to a very successful article.

You will need to do some experimenting:

• Perhaps it was the subject matter of the article. If your topic struck a cord with your target readers it could result in more views. Try writing another article that covers this same or similar subject matter from a different angle.
• Did you use keywords in your title? If you do keyword research you can pinpoint the most popular phrasing of a particular search term, and then you can use the search term in your title. If you have not done keyword research yet, you may have unwittingly used a popular search term in your title which resulted in more views for that article.

For future articles it is worth it to do a few minutes worth of keyword research prior to writing an article and then to appropriately incorporate your keywords into your title.

• Was your title in a different format from your other titles? For instance, maybe your title was a question. In that case you could try making other titles be in the form of a question.
• Perhaps the title indicated a specific type of article, such as a “how to” article or a “top tips” article. If an article of this type did well with your target market, then it is worth it to try to write other articles of that type and see how they do.

There are many elements that could be contributing to a super successful article. Take the information you gather from looking at your article list and play around with your future articles and titles.

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