In Off-Page optimization, inbound links are the most important factor for your website to get displayed in search engine results page.

 Benefits:

1. If you are getting inbound links from relevant sites then you have probability to get more relevant traffic to your websites.
2. Based on number of quality inbound links you are getting, the more you have chances to be visible in search result page bringing more traffic to your website.

How Search Engine Evaluation Inbound Links?

Google follows a simple logic of evaluating website based on the inbound links. Let’s assume that you have written a book and it‘s available in library. The library is full of books on various subjects.  You made an attractive book cover and placed the book in the library. Since you are not well known to the visitors, you will get a couple of users in a week.

Similarly it happens in case of websites. Your website is well designed with good content and is seo compatible but you get very few visitors.

Let’s go back to Library. There is a very famous writer called “Mr. A”. His books are also available in the library. You got a reference of your book title in his books. Now all his readers will see the reference note in his book and visit your book also.

Assume that there is another book similar to yours – Lets name them “Book A” and “Book B”. “Book A” gets references from 40 other writers who are not so popular. “Book B” gets reference from 4 very popular authors. So definitely anyone will trust on “Book B” because well known personalities are talking about “Book B”. Similarly search engines will evaluate how many links your website is getting and what is the quality of those links. Based on this your link will be displayed in SERP.

Note: Search engine also considers other factors like domain age, content, etc.

Conclusion is; getting 40 links from low PR websites is much better than getting links from 4 websites with good PR value.

This is how inbound links are evaluated by search engines to rate a website.

Follow these instructions while bringing any inbound link to your website:

1. You have placed your URL on a site called “website A” using direct URL. That is, <a href=” http://www.domainame.com/”>http://www.domainame.com/</a>. This means, the “website A” is saying search engine that they just know you but what exactly you do they don’t know. Putting a simple URL will decrease the value of your inbound link.
2. Similarly you have placed your URL on a site called “website A” using anchor text. That is, <a href=”http://www.domainname.com/”>seo Training</a>. This means, the “website A” is saying Google that they know you and you provide seo Training. With simple anchor text the value of inbound link increases.
3. You Can use Free SEO Tools and get simple anchor text and Keywords from Keyword Suggestion Generator .

If you are getting an inbound link in the above mentioned form from a well known website then the value of that link will be to the maximum extent. Eg: A specialist of your industry talking about you and your services will make a good impact in the market.

Note: If you provide SEO Training then bringing an inbound link from a website related to your industry is better than bringing an inbound link from Metal Manufacturer website.

Precaution:

1. There are services which provide you 100’s of links. If you want to go for that then make sure to get quality links from them. It’s better if you won’t go for them.
2. Make sure that the inbound links you are getting are not having “no follow” attribute in the anchor tag.

Popularity: 2% [?]

Social Bookmarking Submission - 500 social bookmarking - Manual submissions - Free detailed report

Article Submission - Published on high PR sites - Manual article publishing - Publishing reports

Directory Submission - Published on high PR Dirctories - Manual Directory publishing - Publishing reports