The need to monitor automotive dealers’ brand image online is increasingly imperative, as 75% of new vehicle buyers in 2008 used the Internet during their buying process. According to J.D. Power and Associates Automotive Internet Roundtable report, investment in high-quality digital and social media content is essential to change customer perceptions of a brand, as [...]

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Social Media is a current phenomenon that has reached out and touched just about every media  and online professional today. Whether you are an e-commerce entrepreneur, the webmaster of an online information portal, or just someone who likes to blog on a free blogging platform like Blogspot, Typepad or Wordpress, social media will soon become [...]

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