No one can deny the impact of Twitter on creating online personal connections and improving your networking. The same can be said for business networking and Robert Freeze will tell you why. He has listed 6 reasons why you must start warming up your fingers and start twittering.

1) “People are looking for you”: Nowadays more and more people are hopping on the Twitter wagon,  and they are looking for other Twitterers with similar interests in products and news. That divides Twitter demographic into niche groups already, so if the right people know about your products and recommend them to their followers, you will get a very profitable exposure on your business.

2) “Bring traffic to your Site”: The Twitter platform offers more options for sharing content, where you can post links, articles and promotions from your site. This will drive traffic to your site page and also depends on how many followers you have; more is more, obviously.

3)”Keep your customers informed”: Along with Facebook fan pages and e-newsletters, Twitter is an excellent method to inform your customers on news, upcoming events and products. If your business has a blog, link Twitter to your blog and send a tweet when there is a new post.

4) “Put a face to the company name “: People are less likely to be wary of  a company with a human face behind it. Your followers can respond to your activity tweets and a connection between the company’s employees and customers will be built. This will develop into one of the most valuable assets in business: the customers’ trust.

5) “Respond real-time to news.”: E-mails may be fast, but tweets are faster.  You can quickly respond to your company news and your followers will receive them in an informal and friendly medium. If it is good news, you can spread it around the Twittersphere, where as if it is bad or false,  you will be able to do damage control quickly  and customers can get your side of the story first.

6) “Find new opportunities.”: Since Twitter connects you and other business and people, it lets you share information and to see other companies’ information.  It provides an excellent market strategy and research, so you can become more aware of  what new service or products you can provide, as well as how you can improve what you already have.

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